Shopping for unique and sustainable fashion online can be a challenge. With so many options, it can be hard to know where to start. Fortunately, there are a few independent brands that offer unique and sustainable fashion that stands out from the crowd. McIndoe Design by Maddy McIndoe Alice is one such brand.
Their latest collection features bright prints inspired by a childhood in the very nineties. From ironic vintage juice boxes to patterns inspired by classic board games, these garments are unabashedly cheerful. Combined with easy-to-wear forms and printed on 100% organic cotton ethically produced in India, this feel-good collection avoids seasonal trends and focuses on producing adorable garments that are preserved forever and that make people smile. The methods used by McIndoe Design allow for small imperfections to always be present, giving clothes a unique organic and handmade touch.
Another independent brand that offers unique fashion is Lazy Oaf. Based in London since 2001, Lazy Oaf is a design-driven lifestyle brand with a history of doing things their own way. Inspired by a love for youth subcultures, urban fashion, nostalgia and a sideways view of life, the company has been creating a family network of creatives and collaborators for 20 years and still maintains the DIY spirit that originally inspired it. They place a strong emphasis on sustainability and social responsibility and take their time to design and develop the best products instead of flooding the market.
Amazon is another great option for finding unique fashion online. With an endless selection of women's clothing, accessories and shoes, you can find just about anything at almost any price. The Try Before You Buy option allows you to order a box full of clothes and pay only for the items you keep. The downside of buying clothes on Amazon is that you can easily get lost in the search.
To make it easier, start on the Amazon Fashion page from there, you can go directly to the edited collections. Forever 21 is another popular option for finding cheap online clothing stores. Although they receive criticism, some of it well deserved, their online shopping experience is quite good. They offer a wide selection of trendy garments made to be worn just one season at affordable prices.
Finally, there are several online boutiques that offer unique fashion at reasonable prices. Lisa Says Gah and Garmentory are two such boutiques that offer stylish pieces at affordable prices. Since then, they have gradually created an online fashion business with a philosophy very different from that of the mainstream.