An incredible opportunity came my way on July 12th 2011. Young Republic, Australia’s first interactive marketplace for emerging designers asked if I would collaborate on their exclusive launch.
Young Republic Launch from Dais Productions on Vimeo.
Much like my first solo-event, the budget was tiny, the schedule was tight and the response from the public was overwhelming! Luckily, I was guided through a flawless night thanks to Sharon Garrard and Chic Petite.
Over the course of 6 weeks, we executed an incredible launch at the gorgeous Aurora Bar Sydney. Encapsulating the creativity, spirit and community of Australian fashion and eco-design the HOURS of research, planning, guest lists, invitations, RSVPs, sponsorships, media, venue, campaigning, scouting, rehearsals, installations, styling, photo shoots, promotions, marketing, press releases, send out and giftbags were worth it.
THIS WAS ME AT THE END OF THE NIGHT!
In a bid to illustrate the connection from craft- to -career for an emerging designer, the idea for a market AND a fashion installation came to mind.
My ambition and professionalism mixed with Sharon’s experience and wisdom were the perfect combination to showcase over 13 designers in 1 epic night!
The markets were buzzing, the champagne was flowing and it was time for the evening’s fashion spectacular!
I MC’d the night. Introducing fantastic designer collections from Kid, Das Monk, Ipanema Girl and..
Evyie
Sovii
Special thanks to ACP Magazines, Grazia, Chic Petite, IKON Models, Napolean Perdis, Aurora Bar, Juuce, Hayden Brotchie Photography and Judena Taylor xx
You are a star Ms Kershaw! Love from Miss Rosanna x