Yesterday I met with Christina & Anne, two women who are juggling parenthood and running an eco-friendly fashion company, Green Eyed Monster. Green Eyed Monster’s collections are designed and manufactured in Australia with 100% certified organic fabrics. Plus, $5 from every online sale is donated to the Australian Conservation Foundation.
I’ll be featuring their gorgeous line next week, but couldn’t resist posting this.
They must have heard the desperation in my voice…
It’s a time for coats, capes, wools and knits, a time for fighting the frost in style. Fireplaces, friends and excessive consumption of food are comforting in these icy months.
The bitter cold can be depressing and deterring. Why go out, when you can snuggle under the doona with tea and coffee? Why socialise when TV, Nintendo and the Internet are all inside the toasty bedroom?
The past week has been busy, productive and challenging. It’s been a struggle to leave the house, spending entire days and nights indoors wearing pyjamas and explorer socks. From today, I’ve decided that “cold” isn’t a feeling that I’ll surrender to.
Therefore, it’s time to implement my Effective Winter Strategy
Follow these 4 easy steps and I guarantee you will be out of the house and into the city in no time.
This week I was lucky enough to feature in the Heidelberg Leader. Thank you to Karen Poh and Janine Eastgate!
These words best describe the thoughts that came to mind when flicking through the weekend edition of ‘The Herald Sun’ and ‘The Age Sunday Magazines’. I understand from a public relations standpoint that when a designer wants their pieces featured in a major publication, they send the editors clothing samples, product pitches and bombard them with hundreds of phone calls until they utter the word ‘yes’.
But, when did it become acceptable to do an A4 feature on denim on denim as I quote… ‘The Look’ and ‘Making a Comeback this Season’?
If we break it down, essentially what Thelma McQuillan’s promoting is for women to take a step backwards, put aside their eye for quality fabrics, patterns and stitching and instead wear…Faded denim jeans, a denim jacket, a bandanna, sneakers and a peach pillowcase for a bag.
Just imagine a sea of women walking around the streets of Melbourne in distressed jeans, Converse and Adidas t-shirts? Let’s just hope this is one trend doesn’t take off.
Sunday Life Magazine, Herald Sun 6/6/10
Now, as for Ms Rachel Wells… Since when was it okay to encourage women to dress up like ballerinas in tutu’s that cost $895?
The Sunday Age Fashion 6/6/10
What message were they trying to convey when selecting the image of the model in an asymmetrical, sparkly leotard and skirt. What’s worse is that she is holding a bunch of fresh Oriental lilies? Why?
Oh and as for Isabelle Lucas, she is notorious for topping the WORST DRESSED list. Let’s not get styling advice from her.
In conclusion, please do not post features that will hamper the progression of ladies dressing appropriately and stylish, for their bodies and age. There is nothing elegant about wearing tulle miniskirts and denim on denim unless you’re a ballerina or a motorcyclist.
This blog is NOT an ode to street fashion. This blog will NOT show you how to look like a celebrity. This blog is designed for those who SUPPORT Australian fashion, designers and suppliers.
A Melbourne –based initiative dedicated to celebrating individual style, promoting small boutiques, showcasing new designers and advising Melbournians on how to achieve their designer look.
We want YOU to think of US at your next purchase.
Each week we are determined to uncover some of Melbourne’s favourite shopping destinations. We will take the time to discuss fabric, cut, fit, sizing and colour with designers, owners and buyers. We will reveal the designers’ intent for the wear and explore ways to pull the look off.
We want to put a STOP to fashion faux pas.
Just because you bought it for $5 at SAVERS does NOT make it VINTAGE! The days of Grandpas cable knit cardie, dads 80’s tie and tan loafers with no socks are OVER!
From today, there will be NO TIGHTS AS JEANS! We are putting a stop to INDIE WANNABEE FASHION. Lady Gaga is Lady Gaga for a reason. You will never be her. You do not need to emulate HER STYLE.
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