It was my first ever solo-event launch and I was representing the ‘Bad, meet Evil..’ brand.


With a small budget and limited time frame, it was a project that required intense effort and dedication.

The contemporary Treehouse venue was transformed into a chilled, soulful hangout for Melbourne’s fashion, hip-hop and design enthusiasts.

The crew from Crisp Entertainment…

Fjorde Magazine..

Jade & Irish from StyleZilla

JRF & stylist/RAWW blogger Micah

The high calibre event exhibited JRF’s debut-collection of graphic art and street-wear to a sea of stylish attendees.

Including.. The Real Pants Men – Besty & Mick

Alice from Warrior

Twins Adrian & Silvio

And heaps more..

An unexpected surprise, guests were treated to a rather satirical performance by Australia’s son of hip-hop, 360. Setting the scene for a fierce catwalk show, 360 had crowds in hysterics with his brazen hosting skills.

Enlisting the old-school talent of scratch-DJ Paolo, models worked the runway, confidently dancing to the sounds of Missy Elliot and Pharoahe Monch.

Local sponsors, The Real Pants Man and Warrior provided models with the latest in quality denim and footwear….

While guests nibbled on delicious Lolly-Kebabs provided by the Sweet & Nut Shop.

Thanks Wayne!

Far from bad or evil, the night was a true success, with many of JRF’s original artworks being sold to collectors, fans and friends. Attendees pressed the tight-lipped designer for hints regarding the new-season range but, settled for a gift-bag courtesy of SPOOK magazine.

Thanks to my family and friends who were very supportive. Ttyl betches xox

MORE PHOTOS TO COME- MORE PHOTOS TO COME -MORE PHOTOS TO COME